Boosting Course Sign-Ups by 29% in One Semester
How an online learning platform leveraged Widgion’s chatbot, rule-based chat triggers, and social media integrations to guide prospective students and increase enrollments.
Client Overview
Industry
Education & Training
Business Size
Medium Business (51–200 employees)
Location
New York, NY
Challenge
Prospective students needed instant answers during enrollment, but manual outreach was slow and inconsistent.
Background
The client is an online learning platform offering flexible courses to diverse learners. While they attracted many visitors, a significant number dropped off during the enrollment process due to delays in getting questions answered. Enrollment staff struggled to keep up with manual inquiries.
The Challenge
Slow response times to enrollment queries causing potential students to lose interest.
Limited capacity for staff to engage prospects across multiple channels.
Low engagement on social media platforms, reducing reach.
The Widgion Solution
Widgion empowered the platform with a multi-channel, automated engagement system:
Chatbot & Rule-Based Chat
Provided instant answers and proactively triggered prompts guiding students toward enrollment.
Live Chat & Help Hub
Enabled real-time support and access to an FAQ-rich Help Center for common questions.
Multilingual Support
Catered to students from different backgrounds with chat in multiple languages.
Social Media Integrations
Connected WhatsApp, Instagram, and Messenger to engage prospective students where they are active.
Operating Hours Settings
Ensured support availability during peak enrollment times.
Analytics Dashboard
Tracked engagement and optimized chat flows for better conversion.
Results & Impact
Over one semester:
Course sign-ups increased by 29%.
Student engagement and satisfaction improved with faster, consistent responses.
Enrollment staff saved time, reducing manual outreach by a significant margin.
Key Takeaways
Automating chat and support accelerates the enrollment process and reduces drop-offs.
Integrations with popular social media channels expand reach and engagement.
Analytics enable continuous refinement of engagement strategies.
"Widgion’s tools transformed how we interact with prospective students. Fast, personalized support and social media chat integration made our enrollment process smoother and more effective."
— Enrollment Manager, Online Learning Platform
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