Boosting Conversion Rates by 32% in Just 3 Months
How a fashion e-commerce brand leveraged Widgion to engage customers, recover carts, and drive higher sales.
Client Overview
Industry
Retail & E-commerce
Business Size
Small Business (11–50 employees)
Location
Los Angeles, CA
Challenge
Low conversion rates and high cart abandonment due to unanswered questions and lack of timely engagement.
Background
A growing online fashion retailer offering trendy apparel and accessories to a global audience. With increasing web traffic but stagnant sales, the brand needed a way to engage customers at the right moment and convert browsing into buying.
The Challenge
Low conversion rates despite high product interest
Many customers abandoning carts before checkout due to unanswered questions, lack of timely offers, or distractions during the buying process
The Widgion Solution
Widgion empowered the retailer with targeted engagement and follow-up capabilities:
Rule-Based Chat Triggers
Automatically initiated conversations with shoppers browsing high-value items or showing signs of cart abandonment.
Live Chat Support
Provided immediate answers on product availability, sizing, and delivery times.
Instagram & Messenger Integrations
Allowed ongoing conversations beyond the website, keeping customers engaged where they’re most active.
Help Center Access
Offered quick answers to shipping, returns, and payment queries without requiring live assistance.
Results & Impact
Within just three months:
32% increase in conversion rates
Significant drop in cart abandonment rates
Higher repeat purchase rate from engaged customers
Key Takeaways
Real-time engagement prevents lost sales opportunities
Consistent follow-ups through multiple channels boost retention
Quick access to information improves customer trust and satisfaction
"Widgion helped us talk to our customers when it mattered most. The real-time chats and integrations made our store feel more personal, and it’s clear our customers appreciated it."
— Marketing Manager, Fashion Retailer
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